Phoenix, Arizona — The Greater Phoenix Convention & Visitors Bureau announced today it has been awarded accreditation from the Destination Marketing Accreditation Program (DMAP). DMAP is an international accreditation program developed by the Washington, D.C.-based Destination Marketing Association International.

“The Greater Phoenix CVB is honored to receive the Destination Marketing Accreditation from DMAP,” said Steve Moore, President and CEO of the Greater Phoenix CVB. “We are pleased to be recognized in the destination-marketing community for providing outstanding services in accordance with international standards and benchmarks in this field.”

DMAP accreditation standards cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation and stakeholder relationships.

“By applying for and receiving DMAP accreditation, the greater Phoenix CVB has demonstrated a commitment to quality programs and services,” said Christine Shimasaki, DMAP Board Chair. “We are proud to recognize these organizations for their achievement. Their operations and business practices have conformed to 16 domains ranging from governance to sales to innovation. Their accreditation underscores their dedication to providing exceptional leadership and commitment to the professionalism of destination marketing organizations across the globe.”

The Greater Phoenix CVB is a non-for-profit organization dedicated to helping the traveling public discover the amenities and attractions of Phoenix and its surrounding communities. The CVB works closely with the local hospitality community to promote and strengthen the tourism product of Phoenix, which is the fifth-largest city in the United States. More than 15 million people visit the Phoenix area annually, contributing $19 billion in direct spending to the regional economy.

DMAP is an independent international accreditation body and a leader in defining quality and performance issues in destination marketing. More than 80 destinations marketing organizations are now accredited. For additional information about DMAP, visit