Canadian news and media outlets, as well as travel agents, have been briefed on the latest destination updates for visitor travel to Greater Phoenix this winter. Visit Phoenix organized area tourism officials and kicked-off a two-week outreach mission to Canada this October. Representatives returned last week after visiting Vancouver and Victoria, while the focus was on Toronto earlier this month.  According to the Arizona Office of Tourism, more than 728,000 Canadians visited Arizona in 2012.

Visit Phoenix is blitzing our Canadian neighbors in preparation for a busy winter season. As the thermometer dips in the northern latitudes, the warmth and vibrancy of the Sonoran Desert resonates well in Canada.  “British Columbia and the Toronto area are economic drivers for our region,” said Melissa Gogel, vice president of marketing, communications and tourism for Visit Phoenix. “The goal is to increase the exposure of the Visit Phoenix brand in two of our most important markets, and to do it at a time when visitors are planning now to escape the cold weather for sunny days and star-studded nights.”

The delegation of media and sales professionals from Phoenix met with more than 100 travel professionals and media last week in British Columbia and participated in the Discover America program in Toronto this week.