Choir! Choir! Choir! is a Toronto-based singing group led by creative directors Nobu Adilman and Daveed Goldman. The duo takes a non-traditional approach; there are no auditions, and the audience is the choir. Audience members will learn an original arrangement to a well-loved song. Founded in 2011, Choir! Choir! Choir! has amassed a dedicated community of singers and an international fan base on YouTube.