Michelob ULTRA, the fastest growing beer brand in the U.S., announces the first ever ULTRA Fit Fest – a premium weekend getaway for consumers that strive to balance their love of beer with staying active.
Pushing the boundaries of what a fitness festival can be, ULTRA Fit Fest offers the perfect blend of fit and fun experiences including a variety of unique workouts designed by 20 leading fitness instructors and panel discussions with wellness industry leaders. Guests will interact directly with top fitness trainers and wellness experts including Shawn Booth, Dale Moss, Jera Foster-Fell, Megan Roup, Dara Hartman, Curtis Williams, Chi Pham, Kenny Santucci and Sarah Levey while enjoying the stunning backdrop and natural ambiance of Scottsdale’s Camelback Mountain.
Partner studios include Y7 Studio, Cyc Fitness, MNDFL, Hyperice, City Surf Fitness and more.
To balance out the sweat-dripping challenges and restful recovery sessions, attendees will be treated to delicious food, Michelob ULTRA and live entertainment, including a special live performance from hot new crossover artist Kali Uchis. Kali Uchis’ debut LP, Isolation, released this spring with sounds of classic pop, doo-wop and R&B.