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Soul of PHX

Where is the soul of Phoenix? It depends on whom you ask. 

For each of these Phoenix residents—a chef, a musician, an outdoorsman and a fashionista—something about the city got into their veins, inspiring them to put down roots, pursue their passions or start a business.

Watch these 90-second videos to learn their stories.

The Rhythm Room's 
Bob Corritore



Barrio Cafe's 
Chef Silvana Salcido Esparza


Bunky Boutique's
Rachel Malloy


Arizona Outback Adventures'
Brian Jump