FOUND:RE Phoenix is a reinterpretation of the boutique art hotel concept. Instead of merely creating a museum or gallery-like environment by placing artwork throughout the hotel, the FOUND:RE expands upon this concept by extending the artistic vision into every area of human culture within a hospitality venue. Art, design, food, music, products, services, and social interaction are all included in this unique hotel experience. While art will play a major role in the FOUND:RE experience, it will do so in a broader sense. Just as a sculptural foundry manufacturer's raw materials and forms mold from which sculptors produce works of art, FOUND:RE Phoenix will create new experiences for its guests.