Final Four weekend is a four-day celebration of student-athletes, basketball and the spirit of collegiate athletics. The Final Four is a culmination of March Madness, where four teams advance to compete for a national title at the University of Phoenix Stadium April 1 and April 3. The Valley of the Sun will transform like it never has before. Families, music and sport lovers alike will all find special ways to enjoy Final Four weekend. From low-to-no cost fan events to the big games at the stadium, there is something for everyone.
Visit Phoenix has promoted Lorne Edwards to Vice President of Sales & Services. Edwards joined Visit Phoenix five years ago as Director of Sales after a 16-year career at Hyatt Hotels Corporation. In his new role, Edwards will guide the organization’s national strategic sales and services initiatives.
Michele Lawrie has joined Visit Phoenix’s convention sales team as Director of National Accounts for the Greater Chicago region.
Lawrie, a Chicago native, comes to Visit Phoenix after serving for three years as Senior Manager of Meeting Services at the Healthcare Information Management Systems Society (HIMSS). Prior to that, she spent 14 years in the sales division of Hyatt Hotels Corporation–including the last seven as Director of Worldwide Accounts in Chicago.
Frontline employees from Phoenix’s visitor industry are now better equipped to communicate with deaf and hard-of-hearing individuals thanks to the city’s recent hosting of the 53rd Biennial National Association of the Deaf Conference.
Phoenix Mayor Greg Stanton proclaimed Thursday, April 14, to be Global Meetings Industry Day in his famously sunny city, telling an audience at the Phoenix Convention Center that “meetings mean business in Phoenix.”
The 2016 College Football Playoff National Championship generated $273.6 million in economic impact—highest among Arizona’s eight college football title games—according to a study by the L. William Seidman Research Institute at Arizona State University’s W.P. Carey School of Business.
On April 14 Visit Phoenix will join forces with the advocacy coalition Meetings Mean Business (MMB) and its national co-chair, Richard Harper, to showcase the real impact that business meetings, conferences, conventions, incentive travel, trade shows and exhibitions have on people, business and communities across the globe.