Frontline employees from Phoenix’s visitor industry are now better equipped to communicate with deaf and hard-of-hearing individuals thanks to the city’s recent hosting of the 53rd Biennial National Association of the Deaf Conference.
Phoenix Mayor Greg Stanton proclaimed Thursday, April 14, to be Global Meetings Industry Day in his famously sunny city, telling an audience at the Phoenix Convention Center that “meetings mean business in Phoenix.”
The 2016 College Football Playoff National Championship generated $273.6 million in economic impact—highest among Arizona’s eight college football title games—according to a study by the L. William Seidman Research Institute at Arizona State University’s W.P. Carey School of Business.
On April 14 Visit Phoenix will join forces with the advocacy coalition Meetings Mean Business (MMB) and its national co-chair, Richard Harper, to showcase the real impact that business meetings, conferences, conventions, incentive travel, trade shows and exhibitions have on people, business and communities across the globe.
Arizona will be a relatively new frontier for the two football teams and fan bases that will visit Greater Phoenix for the 2016 College Football Playoff National Championship.
Visit Phoenix bolsters its tourism and travel trade efforts with promotion and new hire; the tourism and travel trade department markets Greater Phoenix to the domestic and international leisure travel market, primarily through tour operators and travel agents.
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