First Choice Jeep Ventures, LLC is the parent to three proven brands of Jeep tour companies in Sedona: Red Rock Western Jeep Tours, A Day in the West Jeep Tours, and Earth Wisdom Jeep Tours, offering more choices for exciting, fun, and scenic tours of Sedona's red rock country. All companies share a combined touring experience of over 75 years. Red Rock Western Jeep Tours is top rated [Trip Advisor] with fun, entertaining cowboy/cowgirl guides. A Day in the West began its history working on set with Hollywood producers who filmed the old westerns in Sedona. Earth Wisdom is the only jeep tour company that has access to all four major Sedona Vortex sites guided by highly knowledgeable tour guides. We offer a wide array of choices for fun and adventure.