This is Phoenix

Phoenix is red rocks, blue sky and golden sunshine. Phoenix is mountain trails and city lights. Phoenix is palm-canopied resorts and mural-adorned streetscapes. Phoenix is the cosmopolitan heart of Arizona and the soul of the American Southwest.

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PHX Stories

If you put stock in the wisdom of locals and are a sucker for a good story, you’ve come to the right place. Writers who call Phoenix home share these tales in the hope their stories will inspire your travel ideas. 

The Soul of PHX

Four lovers of Phoenix—a chef, a musician, an outdoorsman and a fashionista—talk about how the city inspires them to pursue their passions in these 90-second shorts.

Learn about chef Silvana Salcida Esparza's beloved barrio, then view the rest of the series.