Susan Wilcox, Owner and Founder, opened The Herb Box, as a catering only company in 1995. “I came into this industry with no preconceived notions. It was a freeing time of trial and error, but we never strayed from our original goal- to feed people good nutritious, whole foods that taste awesome,” says Wilcox*. For 12 years, Wilcox stayed true to her roots in catering and high-end events in the Paradise Valley and North Scottsdale areas, offering whole foods, before it was even a trend. Throughout this time, loyal clients had demanded The Herb Box’s artisan and high quality cuisine outside of the events. These demands were finally met when the first Herb Box, a to-go location, opened in Aqua Caliente on Shea Boulevard.
Now, 20 years later, The Herb Box is a three-tiered powerhouse that encompasses a restaurant concept with three locations, a market and a full service catering company. The Herb Box’ locations include a restaurant at 20707 N. Pima Road in DC Ranch, 5538 N. 7th Street in Midtown Phoenix, and a market and restaurant at 7134 E. Stetson Drive in Old Town.
(*Quote Accredited to Molly Smith, The InsideCoupe, 2016)