Bitter & Twisted barman Ross Simon takes writer on a tour of his favorite CenPho cocktail spots.

Ross Simon of Bitter Twisted Cocktail Parlour

Ross Simon, owner of Bitter & Twisted Cocktail Parlour and co-owner of Little Rituals. 

By Nora Burba Trulsson

For a while, I’d been hearing tales of a blossoming cocktail culture in downtown Phoenix. Never one to pass up the chance to sip a mixed drink, I decided to explore downtown’s spirits scene. 
My guide? The undisputed cocktail king of Greater Phoenix, Ross Simon, proprietor of Bitter & Twisted, downtown’s award-winning cocktail parlor; co-owner of Little Rituals, a reimagined hotel bar that offers sweeping views of downtown; mastermind behind the cocktail program of Arrive Hotel's forthcoming poolside bar, Lylo; and one of the founders of Arizona Cocktail Week, a series of events, tastings, seminars and dinners celebrating mixed drinks and the art of bartending. 

I didn’t know what to expect of Simon when we meet at his establishment on a weeknight. I’m thinking some louche lounge lizard, perhaps, or a scenester sporting a neck beard and a man bun. Instead, Simon, 36, is fresh-faced, boyish-looking and passionate about his work. 

“A good cocktail is like life,” he says, with a trace of a Scottish accent that pinpoints his heritage. “You need a good balance.” 

Bitter & Twisted


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Simon’s Bitter & Twisted is a good starting point for our cocktail crawl. Opened in 2014, it was the first Arizona bar to garner a nomination for “Best American High Volume Cocktail Bar” at Tales of The Cocktail (colloquially known as the “Oscars of bartending”). 

Bitter & Twisted is located on the ground floor of the historic 1924 Luhrs Building, designed in the Beaux Arts style by Trost & Trost, a Texas architectural firm noted for its landmark buildings throughout the Southwest. 

“The Arizona Prohibition office was housed in this building,” says Simon. “Ironic, no?” According to Simon, as Prohibition officers poured confiscated booze down the drains, an enterprising janitor set up collection diversions and sold the dumped hootch.

Bitter & Twisted’s design shows off the Luhrs Building’s architecture. It has tall ceilings, original windows, an old-fashioned bar and comfy banquettes. “We tried to create an adult drinking environment here,” says Simon, “and we avoided having TVs. You have to talk to one another here.”

And talk you should, to decide what to drink from the establishment’s voluminous “Book o’ Cocktails,” as well as what to eat from a tasty, Asian-inspired menu by chef Bob Tam. About the cocktails, though: Simon and his team of bartenders use filtered water; special ice; fresh-squeezed (and, often, local) juices; fresh fruits, vegetables and herbs; and spirits—some of them obscure—from around the planet.  

On this day, it’s warm outside, and I need something refreshing. Simon suggests a Negroni sbagliato. The bartender, Tim, mixes Campari, sweet vermouth and Prosecco, and serves it on the rocks with an orange-wheel garnish. (Yes, please.)

I could sip a second one, but we have three more places to visit and need to exercise some serious pacing of our alcohol consumption. To be prudent, Simon and I opt to walk and ride the Valley Metro Rail between bars, and to mix our drink-sampling with food and plenty of water.

Bitter & Twisted Cocktail Parlour | 1 W. Jefferson St. | 602-340-1924

Valley Bar

We meander to Valley Bar, the underground (literally—it’s in a basement) speakeasy that you enter through a back alley off Central Avenue and Monroe Street. It’s cool and dark down here and, for Simon, the bar serves as a respite from the pressures of work. 

“To be perfectly honest,” he says, “I just like to come down here, chill, be anonymous, and have a beer or a Jameson.”

Simon, though, encourages me to sample from Valley Bar’s cocktail menu. While we wait for a flatbread to munch, Ryan the bartender mixes up The Original Sinema, a sweet-tart vodka concoction with a dash of ginger liqueur, lime juice, honey syrup and club soda, served over ice with a sprig of rosemary. It’s a homage to Arizona Congresswoman Kyrsten Sinema, one of Valley Bar’s many references—cocktail and otherwise—to Arizona politics and history. There’s also the cucumber vodka-based Latter Day Flake, in honor of U.S. Senator Jeff Flake, and equal time is given to his Senate colleague in the form of The McCain, a South-of-the-Border-themed cocktail.

We enjoy our drinks in a part of the bar called the Rose Room, filled with political mementos and named in honor of Arizona’s first woman governor, Rose Mofford. Above the bar there’s a hanging, backlit art installation that casts shadows on a circular scrim. The subject? Winnie Ruth Judd, the infamous “trunk murderess” of Phoenix, who took packing to a whole new level.

Valley Bar | 130 N. Central Ave. (Entrance is in an alley behind the building) | 602-368-3121

Rum Bar

While it’s easy to stay and ponder the Arizona-ness of Valley Bar, Simon insists it’s time to move on, and we walk north to Rum Bar, the tiny, Caribbean-influenced annex to the popular Breadfruit, a restaurant that specializes in Jamaican cuisine. Dwayne Allen, who owns both establishments with his wife, guides our food and beverage choices, sending out rock shrimp ceviche and jerked prawns with Johnny cakes as we peruse the cocktail menu.  

The bar displays some 150 premium rums from places like Jamaica, Martinique and Barbados, so it’s no surprise that classics like mojitos, daquiris and piña coladas anchor the libations menu. I opt for something more adventurous, ordering a 54 Forty Six—a tall, potent mix of rum, fresh pineapple juice and blackberry shrub, with a touch of lemon, vanilla and horehound tincture, garnished with a citrus leaf.  

Speaking of garnishes, the small bar is ladened with exotic garnishes—fresh and candied fruits, herbs, spices and more—set within snacking distance.  A small sign admonishes bar patrons who might contemplate fondling the food to keep their hands to themselves.

“I love the atmosphere here,” explains Simon. "Every once in a while, I’ll get a cigar and a rum drink and go outside to the bar’s secret garden in back for a smoke. It’s a great way to relax.” (Yes, Rum Bar offers cigars, too.)

Rum Bar | 108 E. Pierce St. | 602-267-1266

Clever Koi

Hard as it is to tear ourselves away from the rum-induced island atmosphere, Simon and I head farther north, this time jumping on the Valley Metro Rail to Clever Koi, an Asian-influenced eatery with a strong cocktail program, courtesy of chefs/foodists Joshua James, Nick Campisano and Jared Porter, who have deep roots in the Greater Phoenix culinary scene. 

The restaurant is sleek and modern, with big expanses of glass and moody lighting.  We park ourselves at the long bar, where Simon declares, “This is one of those cocktail places where they really know what they’re doing. The drinks are as important as the food.”

The kitchen sends out soft-shell crab, served with crispy fingerling potatoes, apples and smoked daikon. Roman, the bartender, steers me through the modern libations list (there is a throwback scorpion for two on the menu) toward the cool, aromatic strawberry-ness of a Guns + Rosé—vodka, vermouth, lemon juice, simple syrup and a float of rosé.  Served in a tall glass, the pale pink column is topped by an orange peel rose. 

Lovely as Clever Koi is, it is a Wednesday night, and Simon and I are spent after an evening of spirit-sampling. We get back on the Valley Metro Rail to Bitter & Twisted and bid each other good night. Simon still has a few hours of business to oversee, and I head home. 

I’ve gotten but a small taste of downtown Phoenix’s cocktail culture, but I feel steeped in Simon’s knowledge of the scene. I’ll definitely be back for another round.

Clever Koi | 4236 N. Central Ave. | 602-222-3474