Story Ideas

Need story inspiration? Peruse the following story teasers below, and let us know if something piques your interest. Phoenix has many stories to tell, and we’re happy to assist with developing yours.  

Get Soiled: Foodie finds and hidden gems on the agri-tourism trail

Many ask, “What can you grow in the desert?” But the real question is, “What can’t you grow?” From the pecan trees and Soil & Seed at The Farm at South Mountain, to peach groves at Schnepf Farms, to the olive grove at Queen Creek Olive Mill, to the fresh produce grown at several farms and grow-ops all over Greater Phoenix, the desert is in fact a remarkable farm. Just off the farms, Phoenix is a haven filled with neighborhood restaurants nestled into historic neighborhoods and revitalized ‘hoods of downtown and midtown Phoenix. Passionate foodies will find fine cuisine created by James Beard Award-winning and nominated chefs, nationally acclaimed pizzerias and mottos that embrace the desert-to-dining slow food movement. Restaurateurs aim to bring communities together through food –celebrating a vibrant and sustainable Arizona while collaborating with local purveyors.

HOPPY on the Ale Trail: Emerging craft brew scene

Phoenix is HOPping on the brew craze, with innovative and award-winning craft brews. Explore our ale trail: Tour Four Peaks Brewery and sample their staple Scottish ale, Kilt Lifter; try the unique Watermelon Wheat Ale from Phoenix Brewery; or sip on full and flavorful craft beers and tasty bar bites – like the amazing mac n’ cheese sampler – from female-led Mother Bunch Brewing. See what else is brewing on our emerging craft brew scene.

Native Ways: American Indians and the Southwest

Home to 22 federally-recognized tribes, Arizona’s American Indian influence and culture is vibrant today and a true testament to our history. Experience the native legacy in Phoenix through the Heard Museum’s impressive repositories of Native American art and artifacts; dining at Kai, the only AAA Five Diamond/Forbes Five Star restaurant in Arizona; immersion in an American Indian inspired spa treatment; and local dining options such as the James Beard-recognized eatery, Fry Bread House, that incorporates the tepary bean and other indigenous ingredients. Discover why our city pays homage to the mythical bird, Phoenix – named for a civilization rising from the ashes of the Hohokam Indians.

Cowboy Kitsch and Wild Wild West

Trek back in time to fully embrace the “Wild Wild West” of Arizona. Explore a classic western experience at Rawhide Western Town’s replica frontier village; learn the history, culture and art of the west at Western Spirit; pan for gold at Goldfield Ghost Town; or trek through the desert with cowboy flair on a jeep tour, horseback riding, or a hike through the breathtaking desert scenery. And yes, you can even train to be a cowboy here!

Namaste: Wellness in the Desert

From spa treatments infused with desert cactus fruits and plants to hot-stone massages, clay body wraps and herbal aromatherapies inspired by Native American traditions, Greater Phoenix has the rejuvenating spa experience you are looking for. Set your wellness intentions and find your inner well-being among our desert playground on a hike, through mountainside yoga, or by challenging your inner core on a Salt River paddle boarding adventure. If you hang out just long enough, you might see the wild horses roaming free.

For additional inspiration, see our Phoenix trip ideas for itineraries tailored for outdoor adventurers, sports lovers, fun-seeking families and more.